Essentials in Style

visual identity+packaging+website

Sine Qua Non is well established as the go-to hair salon for a hip and fashion-forward clientele in the greater Chicago area—and has been voted the best in Chicago in several polls! Sine has a distinctive approach and a unique brand—modern, yet casual; edgy, but not intimidating. We re-grooved Sine's identity and crafted custom packaging for their new top-of-the-line organic, vegan, hand-crafted hair products called SINE-Essentials.

We blended Sine's emphasis on pure, organic ingredients with the hipster attitude of their salons to create clean, modern white bottles punched out with vibrant colors to reinforce Sine's unique and successful brand.

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