Shepley Bulfinch has been challenging convention for nearly 150 years, producing forward-thinking buildings and spaces that inspire. We partnered with this design and architecture powerhouse to craft a comprehensive rebrand strategy that touched every corner of its business. The brand is an authentic reflection of Shepley Bulfinch's unique culture, show-stopping work, and vision for the future.
Beyond: the brand's big idea speaks to imagining what hasn't happened yet, and conveys the spirit of Shepley Bulfinch's aspiration and process. The modular logotype—built from a bespoke typeface—uses unexpected spaces in the letterforms to reflect the firm's belief that “the spaces in between” buildings are as important as the structures themselves.
We collaborated with an award-winning type foundry, Coppers & Brasses, to create the custom typeface. A square block is ever-present throughout the brand, including the typographic system. A color palette of understated neutrals is inspired by the materials used in building construction, and a surprise pop of yellow brings freshness to the mix. New portraits and culture videos showcase Shepley Bulfinch in a personable, inviting, and approachable way.