Morgan & Milo

Hip. Hop. Hooray!

Brand Strategy+E-Commerce+Packaging

Morgan & Milo is a hip kids fashion brand that provides a welcome break from predictable children’s clothing. When they launched, Morgan & Milo needed to establish credibility with discerning parents and finicky kids. Our brand strategy resonates edgy, funky, and fun, and we carry it throughout a responsive e-commerce website, packaging, and collateral.

We employed moody photography, mix-and-match icons, and a playful irreverence to distinguish the brand. To appeal to kids’ imaginative spirit, we designed packaging to surprise and delight. Whimsical details are hidden everywhere; monsters on pocket sleeves, illustrations on the footbeds of sneakers, and cool colors that peek out when you open the box. This stuff is pure fun!

When Morgan & Milo needed an in-store display and a brochure but didn’t have the budget for both, we designed a piece that did double-duty: when folded it tucks into a box and when assembled it can be displayed in retail locations.

Photography by Jorg Meyer
Box Illustrations by Chris Piascik
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AIGA Bone SHow winner 2009