MIT describes its Undergraduate Admissions process as one of “choosing an 1,100—person team to climb a very interesting and fairly rugged mountain—together.” So when tech-savvy MIT came to us needing a unique print piece, it made us think.
Our innovation leaders of tomorrow get off the school bus to sort through overstuffed mailboxes of vanilla marketing materials from top-tier schools. And although MIT had a successful web presence, Admissions knew they needed to rise to the top of that mountain of white envelopes. They sought a print piece that reflects MIT’s unique character and, importantly, expands its reach.
To achieve this, we developed a highly-customized packet of goodies wrapped in an anti-static, metallic envelope. The packet is both utilitarian and aspirational: a how-to-apply guide, a rock-climbing dinosaur, and inspirational quotes from the likes of Marie Curie and Walt Disney will surely attract attention.