Hudson is a sophisticated furniture and décor boutique in Boston’s South End. Hudson’s founder, award-winning designer Jill Goldberg, needed an e-commerce site that highlights her collections and reflects her personal design sensibilities, while giving visitors an online sense of the Hudson experience.
Hudson is truly a feast for the senses. Jill carefully curates the displays, so you get an immediate sense of how her eclectic mix of styles works together to create elegant yet relaxed settings for home or office. Jill is often at the front desk and her spunk and charm are essential elements of Hudson. The question was how to translate this ambiance into a shopping site that breaks the mold of templated basic white.
We created a web strategy that features big, bold photographs of the store vignettes in a seasonal lookbook, and built a fully responsive Shopify site that gives Hudson fans an engaging way to shop at work, at home, and on the go.