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brand strategy+visual identity+print collateral

The College of Arts, Media, and Design (CAMD) at Northeastern University is uniquely positioned to prepare students for a rapidly evolving creative market. CAMD has developed a diverse set of programs, a flexible curriculum, and a legacy of successful experiential learning systems. CAMD needed a visual identity that positions the program as a hub of creativity at Northeastern and in the nation.

Our design approach used on-point photography, an elegant pattern system, bright colors, and modern typography to paint the vibrant CAMD picture. We developed an admissions suite that promotes the College as a whole, with modular inserts that speak to the strengths of individual programs. The materials are packaged and mailed in distinctive patterned envelopes that make CAMD stand out from the crowd right from the start.

Photography by David Salafia
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