The Bakalar & Paine Galleries are the largest free contemporary art spaces in New England, showcasing dynamic and thought-provoking exhibitions by established and emerging artists. We relished the prospect of putting them front and center through a marketing strategy, advertising, print promotions, exhibition catalogues, and educational print collateral.
Working with this remarkable institution can hardly be called work—we’re inspired and energized by our mission to raise the visibility of this vital cultural resource. The strategy is clear: celebrate the galleries, the artists, and their work. The design approach is simple, bold, and graphic, and is flexible enough to meet the unique needs of each show. Over our long-term partnership with Bakalar and Paine Galleries, we’ve consulted with them to deliver smart strategies for tight budgets.